Overview

A platform serving African creators needed a repeatable content operation as it moved from founder-led posting to a small in-house team.

Our Role

We designed the editorial system: creative direction, content ideation cadence, and a production workflow the team could run without us.

Approach

• Creative direction and tone-of-voice guidelines
• Content ideation and development pipeline
• Editorial and script development templates for video formats
• Digital content strategy mapped to platform-specific formats
• Social media content planning calendar

Outcome Focus

A documented editorial system and a 90-day content calendar the internal team took ownership of at handover.

This is an illustrative engagement summary representative of Arena & Atelier Co.'s content strategy work, not a named client case study.