Strategic Thinkers. Growth Architects.
Premier strategic advisory firm operating at the intersection of the creator economy, media, sports, gaming and entertainment.
Founder and Principal Advisor: Janine Anthony
With over 15 years of industry-defining experience, Arena & Atelier Co. is a premier global consultancy led by Janine Anthony. We operate at the high-stakes intersection of the creator economy, global sports, and market entry. Born from a career that spans the newsrooms of the BBC and the partnership hubs of TikTok and Snapchat, we offer more than just advice; we offer Vantage.
Years of
Experience
Markets
Worldwide
What We Do
Crafting narratives that resonate across sports, gaming, and general industry, ensuring our clients don't just enter the arena. They own it!
See all ServicesBusiness Development & Strategic Advisory
Marketing & Branding
Media Content Development
Sports Marketing & Commercial
Esports & Gaming Strategy
Event and Experiential Marketing
What We Do
Market Entry
Designing the blueprint for global brands to thrive across EMEA and North America. Management consulting expertise.
Creator Strategy
Leveraging insider experience from the world's largest social platforms to build sustainable digital ecosystems.
PR & Media
Leveraging insider experience from the world's largest social platforms to build sustainable digital ecosystems.
Marketing, Partnerships & Global Business Solutions
Crafting narratives that resonate across sports, gaming, and general industry, ensuring our clients don't just enter the arena. They own it!