Yes. Those three cities are where we're based, not the limit of where we work. Our market entry practice is built around EMEA and North America specifically, and we scope new-market engagements based on the opportunity, not our office locations.

We treat market intelligence, partnership discussions, and unreleased strategy as strictly confidential to the engagement, and work under mutual confidentiality agreements as standard practice. We're happy to execute an NDA before any detailed scoping conversation if that's required on your side.

We're a strategic advisory firm first, but engagements often extend into execution support — content production, event activation, or partnership negotiation — where staying close to implementation is what makes the strategy work. We scope this explicitly at the outset of each engagement, so there's no ambiguity about what's advisory and what's hands-on delivery.

Both. We've advised organizations at very different stages — from a creator economy platform building its first editorial system to a continental tournament organizer restructuring an existing sponsorship program. What matters more than company stage is whether the engagement sits within our core territory of creator economy, sports, media, gaming, and entertainment.

It varies by scope. Focused advisory engagements — a market assessment or brand positioning sprint — typically run three to four months. Larger market entry or sponsorship strategy engagements often run longer, structured in phases with defined checkpoints rather than a single fixed timeline.

Engagements generally move through three phases: discovery and market intelligence, strategic design — the roadmap, partnership structure, or campaign framework — and execution support. The depth of each phase depends on the service pillar and scope; a market entry engagement is structured differently from a brand repositioning or an event activation.

We're based across Lagos, London, and Dallas, with market entry and advisory experience spanning EMEA and North America. Our team's background — from BBC sports broadcasting to platform partnership roles at TikTok and Snap Inc. — gives us direct, on-the-ground experience across African, European, and North American markets.

We specialize at the intersection of the creator economy, sports, media, gaming, and entertainment. Our advisory work spans business development and strategic advisory, marketing and branding, media content development, sports marketing and commercial, esports and gaming strategy, and event and experiential marketing — always within that core territory rather than as a generalist agency.

Reach out through our contact page with a short outline of what you're working on. We aim to respond within 48 hours to schedule an initial consultation and confirm whether — and how — we're the right fit.